It is Valentine’s Day 2016, 10 am. We are standing in the street of London’s Soho, waiting in the cold. All around us thousands of people are pointing their cameras at something about to emerge from around the corner.
First we hear it: drums, singing and some other unidentified instruments. And then we see it an open mouth of a giant golden and red dragon coming our way, carried on the shoulders of several people. All of a sudden everyone lining up on the pavement along the road pours to the street to take a closer look and snap a photo, ignoring the pleas of helpless security guards.